Why We Hustle

Holliday Is Our Last Name.
This Is Our Hustle.

This isn’t a manufactured brand story. When our family was surviving homelessness, we started with a bracelet: fifty cents to make, a dollar to sell, parking lot to parking lot, town to town. Mom, dad, two kids — everyone in it together.

Bracelets built a hauling business. While we hauled, a cotton candy stand became our side hustle — and when times got hard, that side hustle became our safety net. None of it happened overnight.

“That bracelet was my bootstrap, just me, and it.”

One Hustle, One Heart: today, Hollidays Hustle sells apparel instead of bracelets, and Hot’s N Cot’s exists to do for others what that journey did for us — fund the bootstrap, fund the plan, fund the first step, for people who don’t have anyone else to be that for them.

One Hustle, One Heart, One Bootstrap at a Time.